Delegates attending this masterclass will leave with a comprehensive understanding of Design Thinking and a set of Design Thinking tools they will immediately be able to apply to their marketing strategies and activities. The Design Thinking tools can also be applied to other disciplines such as corporate strategy and innovation.
In recognition of his consulting work, Patrick was awarded the international Brand Leadership Award at the 17th Asia Brand Congress in 2008. His brand strategy work has also received recognition in South Africa. Patrick holds an MBA from the Henley Business School, University of Reading.